Anna Ershova

Anna Ershova

Digital Learning & Content Lead

Digital · AI · EdTech

Telegram @anya_ershova annabobyleva97@gmail.com Русская версия Moscow, Russia

9 years in project and operations management, 5+ of them at Sber, Russia's largest bank and tech ecosystem.

I take unstructured problems to measurable results: I build business lines from scratch, set up processes, hire and grow teams, and keep budgets and timelines on track.

AI-first. I build AI agents, prototypes and web pages without developers, including this one.

Core expertise

Building new business lines from scratch

Launched a B2B content production unit at SberEducation: MVP, pilot, team, processes. It made revenue in the first quarter. Clients included SberKorus, SberSova, SberDevices, ONF and others.

National-scale education products

Russia's first AI textbook for schools, made with the AI Alliance and Prosveshcheniye, now on the national list of approved textbooks. Code of the Future: a national coding program run with Tomsk State University.

Corporate learning and online courses

Online programs built around the client's goal: a career track for middle managers, financial literacy courses for kids, prompt engineering training. 50+ products shipped: courses, media, podcasts, games, video.

Operations

Content production processes: a single project lifecycle (workflow in Jira, guides in Confluence), a KPI system, unit economics, growing people. Cut delivery time by 30%.

AI-first and vibe coding

AI agents for real business tasks: RAG agents that update their own knowledge base from a vetted source list, and an SEO agent for Hakku AI's media that picks queries for an article in 15 minutes instead of 3–4 hours and has done an SEO specialist's work for 4 months. I build product prototypes, dashboards, decks and pages myself.

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Career path

From my current project back to where I started. Tap any image to enlarge it. The screenshots come from Russian-language products.

2026present · AI projects

I build AI agents, prototypes and working tools without developers. My tools include Cursor, Claude Code, GigaCowork, Higgsfield, Gamma AI, Perplexity and more.

After the rebrand: the Media section on hakku.ai
The AI Factory website
Articles published by the media
AI Factory brand book

After the rebrand: the Media section on hakku.ai

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Built from scratch

AI Factory now Hakku AI

Co-founder of a media outlet about AI in business

Role
Strategy, product, SEO and editorial
Built
The website, CMS and editorial workflow from scratch
Today
The media lives on after the rebrand: hakku.ai/media
Agent
My AI agent handles keyword research and technical SEO for the media: see above
2025Dec 2025 – present
2021Apr 2021 – Dec 2025 · case studies below

SberEducation

Sber's education business · Head of Organizational Department → Head of the Production Center

  • Organizational department: built the content production processes: a single project lifecycle (workflow in Jira, guides in Confluence), a KPI system, unit economics. Cut project delivery time by 30%
  • Cross-functional project teams of up to 130 people: product, content, design, engineering, marketing. 4–6 direct reports
  • Grew 3 team members to Senior level
Turnkey content and complex products: from the brief to development and rollout
What the production center makes: online courses, texts, illustrations, podcasts and games

Turnkey content and complex products: from the brief to development and rollout

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Built from scratch

Content Production Center

RUB 250M+ annual portfolio P&L, about $3M

Role
Head of the Production Center: built the unit from scratch in two tracks (corporate learning; educational and entertainment content for kids and adults) and owned the team, processes and revenue
Problem
The company had strong expertise but wasn't selling it to outside clients
Approach
An MVP of two standard content packages for corporate clients. I tested demand with a pilot first, then built the team and processes
Result
Hit the revenue KPI in the first quarter. Clients: SberKorus, SberSova, ONF, SberDevices and others
Edutoria blog: sections and article cards
Google Analytics: users who first landed on the blog, Feb 1 – Mar 3, 2024
Visual guide: cover examples with photos and 3D
Article checklist: clean copy, originality, reading time

Edutoria blog: sections for 250 articles and article cards

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Built from scratch

Edutoria Blog

30,000 MAU organic, within 7 months

Role
Product Owner: owned the strategy, the team and traffic growth
Problem
Edutoria, Sber's online learning platform, had no organic acquisition channel
Approach
An SEO blog built around high-volume searches and designed to convert readers into learners: positioning, keyword research, CMS, editorial policy, visual guide, tone of voice, and a 5-person team of writers, experts and creatives
Result
30,000 organic MAU and 4–6% conversion into the main product. A pipeline of 170+ articles, 3 new posts a week
Special edition covers, inside pages and an expert video

Special edition covers, inside pages and an expert video

Stakeholder management

Russia's first AI textbook for schools

130 people 6 companies · 7 months · 4,000 copies

Role
Led the project for Sber, working between the AI Alliance companies and Prosveshcheniye, Russia's largest educational publisher: concept, priorities, gamification
Challenges
Competing interests, speed vs. quality, government review
Result
Passed government review and later made it onto the national list of approved textbooks. Presented to the President at the AI Journey conference
“Now I Get It”: courses for people who want a fresh way to learn
“Now I Get It” courses: literature, mindful consumption, Russian language
Code of the Future: landing page for a Python course for grades 8–11 and vocational students
Content for Salute, Sber's voice assistant: school explainers on formulas, geometry, fractions and famous scientists
“Mr. Malibasik”, a kids' podcast made with Arzamas: 10 episodes in the Gusgus app
Games: board games on financial and environmental literacy, a game based on the novel Oblomov, and a digital game

“Now I Get It”: courses for people who want a fresh way to learn

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Scaling up

Product portfolio

50+ projects kids and adults · B2B and B2C

Role
Portfolio lead: ran a line of products for different audiences and owned the final results
  • “Now I Get It” a standalone product: positioning and launch · 15K MAU · 12 online courses for parents · 2% conversion into Edutoria
  • Code of the Future a national program by Russia's Ministry of Digital Development, run with Tomsk State University: a free Python course for grades 8–11 and vocational students. I led the landing page, lead handling, group setup, launch and support for the year-long, 4-module program · 50%+ of students made it to the final exams, and 85% of those who started module 4 finished it
  • Corporate learning a career development track for middle managers at SberKorus · financial literacy courses for kids for SberSova · training for public environmental inspectors for ONF · a prompt engineering course for Sber
  • Salute school curriculum answers in Sber's voice assistant: an image plus an expert explanation
  • Podcasts for kids and adults · with Arzamas and Zvuk
  • Board games ESG, financial literacy, Imaginarium

New School Platform

Academic Team Manager

  • Built learning modules for SberClass, a digital school platform, across 21 subjects in line with national curriculum standards · 24 digital learning resources passed Ministry of Education review
  • Portfolio of content projects with a P&L of RUB 50M+ (about $600K)
  • Full content development cycle, from the spec to on-time delivery
SberClass: student dashboard, schedule and materials

SberClass: student dashboard, schedule and materials

2020May 2020 – Apr 2021
2017Aug 2017 – May 2020

Foundation for New Forms of Education Development

Project Manager

  • CEO's office: setting priorities and following through on decisions
  • Kvantoriada, a national olympiad for school students; ranking reports for 85 Kvantorium kids' tech parks

What I'm good at

Running projects end to end: from the brief to results and analytics
Leading teams: hiring people and helping them grow
Building processes: project lifecycle, KPI system
Managing client expectations: briefings, defending decisions
Working out project economics
Building AI agents and prototypes without developers
Lomonosov Moscow State University, Public Administration, 2019 English B2 (upper intermediate)

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